Illustration: The illustration in this advertisement is so key because the first thing many people look at when looking for a car is the look of the car. In the ad it portrays the car as sporty or fast because everything else around it is the a blur. The only thing catching the viewers eye is the car and the angle the ad is shot at makes everything look that much more enticing.
Headline: The headline for the ad is quite strategic in that the words that are the largest are emotional and strong adjectives describing the vehicle. Those words are all words people want to hear when purchasing a car especially one that is durable in any weather condition.
Subheads: Because Subaru has paired up with the company L. L. Bean for the advertisement they are easily combining customers of both brands into one great product. Both companies cater to people of the outdoors and in the subheading it automatically forces the reader to continue reading the advertisement because of the curiosity it sparks.
Body Copy: In the body of the ad, it goes into further detail about the car itself. Everything in the body of the advertisement however, are all loaded words and focus on keeping the reader engaged and excited about their new product. It gives them a sense of hope when reading the advertisement allowing their imagination to run wild about what it would be like to own that product.
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